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Television programming & effective frequency

Studies have found that television induces alpha waves in the human brain. Alpha waves are brain waves between 8 and 12 Hertz and are commonly associated with relaxed, meditative states of the brain as well as high suggestibility.

While alpha waves induced through meditation are beneficial (promoting relaxation and understanding), prolonged exposure to the alpha wave state through television can trigger uncoordinated fantasies and an inability to concentrate.
See also: aapor.org/about-us/history/

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Further References

Jones, J. P.. (1997). What does effective frequency mean in 1997?. Journal of Advertising Research
Krugman, H. E.. (1965). The Impact of Television Advertising: Learning Without Involvement. Public Opinion Quarterly

, 29(3), 349.
Plain numerical DOI: 10.1086/267335
DOI URL
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Vittrup, B., & Holden, G. W.. (2011). Exploring the impact of educational television and parent-child discussions on children’s racial attitudes. Analyses of Social Issues and Public Policy

Plain numerical DOI: 10.1111/j.1530-2415.2010.01223.x
DOI URL
directSciHub download

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