George Lakoff could write a book on the “conceptual metaphor” employed in the title of the whitepaper. George Orwell is turning in his grave (the “digital algorithmic ministry of truth”).
Here are the “three foundational pillars” of the whitepaper (expressis verbis):
Improve our products so they continue to make quality count;
Counteract malicious actors seeking to spread disinformation;
Give people context about the information they see.
“F the metaphorical understanding of a situation functions in two parts irst, there is a widespread, relatively fixed set of metaphors that structure how fc we think. for example, a decision to go to war might be seen as a form o ost-benefit analysis, where war is justified …”
Steuter, E., & Wills, D.. (2008). At war with metaphor. Nueva York: Rowman and …
“BACKGROUND:pedomorphism is the retention of ancestrally juvenile traits by adults in a descendant taxon. despite its importance for evolutionary change, there are few examples of a molecular basis for this phenomenon. notothenioids represent one of the best described species flocks among marine fishes, but their diversity is currently threatened by the rapidly changing antarctic climate. notothenioid evolutionary history is characterized by parallel radiations from a benthic ancestor to pelagic predators, which was accompanied by the appearance of several pedomorphic traits, including the reduction of skeletal mineralization that resulted in increased buoyancy.results:we compared craniofacial skeletal development in two pelagic notothenioids, chaenocephalus aceratus and pleuragramma antarcticum, to that in a benthic species, notothenia coriiceps, and two outgroups, the threespine stickleback and the zebrafish. relative to these other species, pelagic notothenioids exhibited a delay in pharyngeal bone development, which was associated with discrete heterochronic shifts in skeletal gene expression that were consistent with persistence of the chondrogenic program and a delay in the osteogenic program during larval development. morphological analysis also revealed a bias toward the development of anterior and ventral elements of the notothenioid pharyngeal skeleton relative to dorsal and posterior elements.conclusions:our data support the hypothesis that early shifts in the relative timing of craniofacial skeletal gene expression may have had a significant impact on the adaptive radiation of antarctic notothenioids into pelagic habitats.”
Thibodeau, P. H., Hendricks, R. K., & Boroditsky, L.. (2017). How Linguistic Metaphor Scaffolds Reasoning. Trends in Cognitive Sciences
“Language helps people communicate and think. precise and accurate language would seem best suited to achieve these goals. but a close look at the way people actually talk reveals an abundance of apparent imprecision in the form of metaphor: ideas are ‘light bulbs’, crime is a ‘virus’, and cancer is an ‘enemy’ in a ‘war’. in this article, we review recent evidence that metaphoric language can facilitate communication and shape thinking even though it is literally false. we first discuss recent experiments showing that linguistic metaphor can guide thought and behavior. then we explore the conditions under which metaphors are most influential. throughout, we highlight theoretical and practical implications, as well as key challenges and opportunities for future research. metaphors pervade discussions of abstract concepts and complex issues: ideas are ‘light bulbs’, crime is a ‘virus’, and cancer is an ‘enemy’ in a ‘war’. at a process level, metaphors, like analogies, involve structure mapping, in which relational structure from the source domain is leveraged for thinking about the target domain. metaphors influence how people think about the topics they describe by shaping how people attend to, remember, and process information. the effects of metaphor on reasoning are not simply the result of lexical priming. metaphors can covertly influence how people think. that is, people are not always aware that they have been influenced by a metaphor.”
Hülsse, R., & Spencer, A.. (2008). The metaphor of terror: Terrorism studies and the constructivist turn. Security Dialogue
“Terrorism studies is fascinated with the terrorist actor. though this may seem natural, the present article argues that a different perspective can be fruitful. from a constructivist point of view, terrorism is a social construction. the terrorist actor is a product of discourse, and hence discourse is the logical starting point for terrorism research. in particular, it is the discourse of the terrorists’ adversaries that constitutes terrorist motivations, strategies, organizational structures and goals. hence, the article suggests a shift of perspective in terrorism studies – from an actor-centred to a discourse-centred perspective. it develops a discourse approach that emphasizes the crucial role of metaphors in the making of reality. to illustrate this approach, the metaphorical construction of al-qaeda in the german popular press in the aftermath of the terrorist attacks in new york and washington ( 2001), madrid ( 2004) and london ( 2005) is analysed. terrorism was first constituted as war, but from 2004 onwards the principal metaphor shifted from war to crime, constructing al-qaeda as a criminal rather than a military organization. this shift has transformed al-qaeda from an external to an internal threat, which has entailed a shift in counter-terrorism practices from a military to a judicial response.”
Ferrari, F.. (2007). Metaphor at work in the analysis of political discourse: Investigating a “preventive war” persuasion strategy. Discourse and Society
“The crucial historical moment represented by post 9/11 may undoubtedly be considered responsible for the subsequent hardening of american political rhetoric. and yet, the sudden increase of consensus catalysed by george w. bush and the consequences of his international policy bring his modus persuadendi up for discussion. the aim of this article is to present a framework for a metaphor-based critical analysis of persuasion in political discourse. our object of observation is george w. bush’s public speeches to the nation (2001–4). more specifically, the analysis is focused on the persuasion strategy enacted to promote the preventive war in iraq. in our approach, conceptual metaphor as related to emotion constitutes the fundamental argumentative feature and crucial tool to address the matter of persuasion in text, contributing to identifying both the ideological root and the persuasive strategy of a given discourse in the long run. synthesis of our results shows the potentialities of metaphor as a privileged cognitive tool for abstracting and constructing discourse strategies.”
Thibodeau, P., Mcclelland, J. L., & Boroditsky, L.. (2009). When a bad metaphor may not be a victimless crime : The role of metaphor in social policy. Proceedings of the Annual Meeting of the Cognitive Science Society
“Metaphors are pervasive in our discussions of abstract and complex ideas (lakoff & johnson, 1980), and have been shown to be instrumental in problem solving and building new conceptual structure (e.g., gentner & gentner, 1983; nersessian, 1992; boroditsky, 2000). in this paper we look at the role of metaphor in framing social issues. our language for discussing war, crime, politics, healthcare, and the economy is suffused with metaphor (schön, 1993; lakoff, 2002). does the way we reason about such important issues as crime, war or the economy depend on the metaphors we use to talk about these topics? might changing metaphors lead us to different conceptions and in turn different social policies? in this paper we focused on the domain of crime and asked whether two different metaphorical systems we have for talking about crime can lead people to different ways of approaching and reasoning about it. we find that framing the issue of crime metaphorically as a predator yielded systematically different suggestions for solving the crime problem than when crime was described as a virus. we then present a connectionist model that explores the mechanistic underpinnings of the role of metaphor.”
Spencer, A.. (2012). The social construction of terrorism: Media, metaphors and policy implications. Journal of International Relations and Development
“The article illustrates a constructivist understanding of studying terrorism and counter-terrorism by applying metaphor analysis to a british tabloid media discourse on terrorism between 2001 and 2005 in the sun newspaper. it identifies four conceptual metaphors constituting terrorism as a war, a crime, an uncivilised evil and as a disease, and it illustrates how these understandings make certain counter-terrorism policies such as a military response, judicial measures or immigration policies acceptable while at the same time excluding from consideration other options, such as negotiations. it thereby re-emphasises that a metaphorical understanding of political phenomena such as terrorism can give international relations insights into how certain policies become possible while others remain outside of the range of options thought to be appropriate.”
At war with metaphor: media, propaganda, and racism in the war on terror. (2013). Choice Reviews Online
“A valuable contribution to our growing understanding of the ways in which we talk ourselves into war, genocide, and other crimes against humanity. it causes us to wonder what might happen if we had the courage to deal with our rivalries and conflicts in a realistic manner rather than dehumanizing and demonizing those we consider enemies. ” —sam keen, author of faces of the enemy when photographs documenting the torture and humiliation of prisoners at abu ghraib came to the attention of a horrified public, national and international voices were raised in shock, asking how this happened. at war with metaphor offers an answer, arguing that the abuses of abu ghraib were part of a systemic continuum of dehumanization. this continuum has its roots in our public discussions of the war on terror and the metaphors through which they are repeatedly framed. arguing earnestly and incisively that these metaphors, if left unexamined, bind us into a cycle of violence that will only be intensified by a responsive violence of metaphor, erin steuter and deborah wills examine compelling examples of the images of animal, insect, and disease that inform, shape, and limit our understand-ing of the war on terror. tying these images to historical and contemporary uses of propaganda through a readable, accessible analysis of media filters, at war with metaphor vividly explores how news media, including political cartoons and talk radio, are enmeshed in these damaging, dehumanizing metaphors. analyzing media through the lenses of race and orientalism, the book invites us to hold our media and ourselves accountable for the choices we make in talking war and making enemies.”
Kövecses, Z.. (2016). Conceptual metaphor theory. In The Routledge Handbook of Metaphor and Language
“In a radical departure from theories based on digital, amodal accounts of cognition and language, lakoff and johnson (1980) proposed an account of metaphor as fundamentally conceptual, arguing that familiar linguistic metaphors are but surface manifestations of underlying conceptual relationships. they claimed that most conceptual thought is metaphorical, and conceptual domains are instantiated and expressed in families of conceptual metaphors, such as ‘more is u’, ‘emotionallyintimate is physically close’, ‘argument is war’, ‘love is a journey’, and ‘theories are buildings’. these conceptual metaphors number in the hundreds (gibbs, 1994b; lakoff and johnson, 1999), and they combine to serve as the foundation for new metaphors. for many of these families of metaphors lakoff and johnson trace the underlying metaphor to a literal concept based on embodied physical experience.”
Navaro-Yashin, Y.. (2009). Affective spaces, melancholic objects: Ruination and the production of anthropological knowledge. Journal of the Royal Anthropological Institute
“This article critically engages with recent theoretical writings on affect and non-human agency by way of studying the emotive energies discharged by properties and objects appropriated during war from members of the so-called ‘enemy’ community. the ethnographic material comes from long-term fieldwork in northern cyprus, focusing on how it feels to live with the objects and within the ruins left behind by the other, now displaced, community. i study turkish-cypriots’ relations to houses, land, and objects that they appropriated from the greek-cypriots during the war of 1974 and the subsequent partition of cyprus. my ethnographic material leads me to reflect critically on the object-centred philosophy of actor network theory and on the affective turn in the human sciences after the work of gilles deleuze. with the metaphor of ‘ruination’, i study what goes amiss in scholarly declarations of theoretical turns or shifts. instead, proposing an anthropologically engaged theory of affect through an ethnographic reflection on spatial and material melancholia, i argue that ethnography, in its most productive moments, is trans-paradigmatic. retaining what has been ruined as still needful of consideration, i suggest an approach which merges theories of affect and subjectivity as well as of language and materiality.”
Koller, V., Hardie, A., Rayson, P., & Semino, E.. (2008). Using a semantic annotation tool for the analysis of metaphor in discourse. Metaphorik.De
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“This paper describes the application of semantic annotation software for analysing metaphor in corpora of different genres. in particular, we outline three projects analysing religion and politics metaphors in corporate mission statements, the war metaphor in business magazines, and machine and living organism metaphors in a novel and in a second collection of business magazine articles. this research was guided by the hypotheses that a) semantic tags allocated by the software can correspond to source domains of metaphoric expressions, and b) that more conventional metaphors feature a source domain tag as first choice in the type’s semantic profile. the tagger was adapted to better serve the needs of metaphor research and automate to a greater extent the extraction of first choice and secondary semantic domains. two of the three studies represent re-analyses of previous manual and/or lexical corpus-based investigations, and findings indicate that semantic annotation can yield more comprehensive results. in”
Yanık, L. K.. (2009). The Metamorphosis of Metaphors of Vision: “Bridging” Turkey’s Location, Role and Identity After the End of the Cold War. Geopolitics
“During the cold war, ‘buffer’ or ‘bastion’ seemed a popular metaphor to describe turkey. after the cold war, ‘bridge,’ (and, to some extent, the ‘crossroad’) metaphor started to dominate the turkish foreign policy dışcourse. this article traces the use of ‘bridge’ metaphor in this dışcourse in the post-cold war period by the turkish foreign policy elite. it develops two arguments. first, the word bridge is a ‘metaphor of vision’ combining turkey’s perceived geographical exceptionalism with an identity and a role at the international level. as a ‘metaphor of vision,’ the employment of the word ‘bridge’ highlighted turkey’s liminality and justified some of its foreign policy actions to eurasia and then to the middle east. second, because the bridge metaphor was used in different context to justify different foreign policy choices, its meaning has changed, illustrating that metaphors are not static constructs. it concludes by sayıng that the continuous use of ‘bridge’ metaphor might reinforce turkey’s ‘liminality,’ placing turkey in a less classifiable category than the regular ‘othering’ practices.”
In ancient Greek the word for ‘steer’ is ‘kybernan’ which in turn forms the root of the term ‘cybernetics’ coined 1948 by U.S. mathematician Norbert Wiener. The construction is perhaps based on 1830s French cybernétique ‘the art of governing’. In an academic context cybernetics is the theory or study of communication and control. In general, cybernetics is a transdisciplinary approach for exploring regulatory systems—their structures, constraints, and possibilities.
The Latin term ‘gubernare’ (to direct, rule, guide, steer, govern) has the same etymological root. The word ‘governor’ and ‘goverment’ are both related.”
Norbert Wiener
Wiener is considered the originator of cybernetics, a formalization of the notion of feedback, with implications for engineering, systems control, computer science, biology, neuroscience, philosophy, and the organization of society.
Norbert Wiener is credited as being one of the first to theorize that all intelligent behavior was the result of feedback mechanisms, that could possibly be simulated by machines and was an important early step towards the development of modern AI.
Norbert Wiener – The Application of Physics to Medicine (1953)
Further References
Miles, S. B., & Wiener, N.. (2006). The Human Use of Human Beings: Cybernetics and Society. Land Economics
“This is one of the fundamental documents of our time, a period characterized by the concepts of ‘information’ and ‘communica tions’. norbert wiener, a child prodigy and a great mathematician, coined the term ‘cybernetics’ to characterize a very general science of ‘control and communication in the animal and machine’. it brought together concepts from engineering, the study of the nervous system and statistical mechanics (e.g. entropy). from these he developed concepts that have become pervasive through science (especially biology and computing) and common parlance: ‘in formation’, ‘message’, ‘feedback’ and ‘control’. he wrote, ‘the thought of every age is reflected in its technique . . . if the seventeenth and early eighteenth centuries are the age of clocks, and the later eighteenth and nineteenth centuries constitute the age of steam engines, the present time is the age of communication and control.’ in this volume norbert wiener spells out his theories for the general reader and reflects on the social issues raised by the dramatically increasing role of science and technology in the new age – the age in which we are now deeply and problematically embroiled. his cautionary remarks are as relevant now as they were when the book first appeared in the 1950s.”
Heylighen, F., & Joslyn, C.. (2004). Cybernetics and Second-Order Cybernetics. In Encyclopedia of Physical Science and Technology
“Nd in the 19th century with ampre, who both saw it as the science of effective government. the concept was revived and elaborated by the mathematician norbert wiener in his seminal 1948 book, whose title defined it as ‘cybernetics, or the study of control and communication in the animal and the machine’. inspired by wartime and pre-war results in mechanical control systems such as servomechanisms and artillery targeting systems, and the contemporaneous development of a mathematical theory of communication (or 3 information) by claude shannon, wiener set out to develop a general theory of organizational and control relations in systems. information theory, control theory and control systems engineering have since developed into independent disciplines. what distinguishes cybernetics is its emphasis on control and communication not only in engineered, artificial systems, but also in evolved, natural systems such as organisms and societies, which set their own goals, rather than being c”
Wiener, N.. (1956). The theory of prediction. In Modern mathematics for the engineer, editor E.F. Beckenbach
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“11 in ‘modern mathematics for the engineer,’ first series, edited by ef beckenbach, mcgraw-hill book company, inc., new york, 1956. …”
Rosenblueth, A., & Wiener, N.. (2002). The Role of Models in Science. Philosophy of Science
“The intention and the result of a scientific inquiry is to obtain an understanding and a control of some part of the universe. this statement implies a dualistic attitude on the part of scientists. indeed, science does and should proceed from this dualistic basis. but even though the scientist behaves dualistically, his dualism is operational and does not necessarily imply strict dualistic metaphysics.”
Rosenblueth, A., Wiener, N., & Bigelow, J.. (2002). Behavior, Purpose and Teleology. Philosophy of Science
“This essay has two goals. the first is to de- fine the behavioristic study of natural events and to classify behavior. the second is to stress the importance of the concept of pur- pose.”
Adams, F.. (2003). The Informational Turn in Philosophy. Minds and Machines
“This paper traces the application of information theory to philosophical problems ofmind andmeaning from the earliest days of the creation of the mathematical theory of communication. the use of information theory to understand purposive behavior, learning, pattern recognition, and more marked the beginning of the naturalization of mind and meaning. from the inception of information theory, wiener, turing, and others began trying to show how to make a mind from informational and computational materials. over the last 50 years, many philosophers saw different aspects of the naturalization of the mind, though few saw at once all of the pieces of the puzzle that we now know. starting with norbert wiener himself, philosophers and information theorists used concepts from information theory to understand cognition. this paper provides a window on the historical sequence of contributions made to the overall project of naturalizing the mind by philosophers from shannon,wiener, and mackay, to dennett, sayre, dretske, fodor, and perry, among others. at some time between 1928 and 1948, american engineers and mathematicians began to talk about ‘theory of information’ and ‘information theory,’ understanding by these terms approx- imately and vaguely a theory for which hartley’s ‘amount of information’ is a basic concept. i have been unable to find out when and by whom these names were first used. hartley himself does not use them nor does he employ the term ‘theory of transmission of information,’ from which the two other shorter terms presumably were derived. it seems that norbert wiener and claude shannon were using them in the mid-forties. (yehoshua”
Wiener, N.. (2011). Cybernetics, or control and communication in the animal and the machine (2nd ed.). Cybernetics, or control and communication in the animal and the machine (2nd ed.).
“This paper examines the empirical question of whether systematic equity risk of us firms as measured by beta from the capital asset pricing model reflects the risk of their pension plans. there are a number of reasons to suspect that it might not. chief among them is the opaque set of accounting rules used to report pension assets, liabilities, and expenses. pension plan assets and liabilities are off-balance sheet and are often viewed as segregated from the rest of the firm, with its own trustees. pension accounting rules are complicated. furthermore, the role of the pension benefit guaranty corporation clouds the real relation between pension plan risk and firm equity risk. the empirical findings in this paper are consistent with the hypothesis that equity risk does reflect the risk of the firm’s pension plan despite arcane accounting rules for pensions. this finding is consistent with informational efficiency of the capital markets. it also has implications for corporate finance practice in the determination of the cost of capital for capital budgeting. standard procedure uses de-leveraged equity return betas to infer the cost of capital for operating assets. but the de-leveraged betas are not adjusted for the risk of the pension assets and liabilities. failure to make this adjustment typically biases upward estimates of the discount rate for capital budgeting. the magnitude of the bias is shown here to be large for a number of well-known us companies. this bias can result in positive net present value projects being rejected.”
Wiener, N.. (1960). Some moral and technical consequences of automation. Science
“Some 13 years ago, a book of mine was published by the name of cybernetics. in it i discussed the problems of control and communication in the living organism and the machine. i made a considerable number of predictions about the development of controlled machines and about the corresponding techniques of automatization, which i foresaw as having important consequences affecting the society of the future. now, 13 years later, it seems appropriate to take stock of the present position with respect to both cybernetic technique and the social consequences of this technique. before commencing on the detail of these matters, i should like to mention a certain attitude of the man in the street toward cybernetics and automatization. this attitude”