General

Johann Wolfgang von Goethe

Johann Wolfgang von Goethe was a German writer and statesman. His works include four novels; epic and lyric poetry; prose and verse dramas; memoirs;...

Confirmation bias

Conformity

Obedience to authority

The Milgram experiment on obedience to authority figures was a series of social psychology experiments conducted by Yale University psychologist Stanley Milgram. They measured...

Nudging

Nudge is a concept in behavioral science, political theory and behavioral economics which proposes positive reinforcement and indirect suggestions as ways to influence the...

Heuristics & Biases

In psychology, heuristics are simple, efficient rules which people often use to form judgments and make decisions. They are mental shortcuts that usually involve...

Terror management theory

In social psychology, terror management theory (abbr. TMT) proposes a basic psychological conflict that results from having a self-preservation instinct, whilst realizing that death...

Dual-process theory

Dual process theory in psychology suggests that thinking operates via two distinct systems: an implicit system, which is automatic and unconscious, and an explicit...

Belief bias

Elaboration likelihood model

The elaboration likelihood model (acronymised as ELM) of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by...