Chinese Store apos;fat-shames apos; Plus-size Women By Calling Them apos;rotten apos;

A Chinese supermarket has apologised to the public after being accused of fat-shaming plus-size women by calling them 'rotten'.
A social media picture shows RT-Mart, a major supermarket chain in the country, describing small and medium-size women as 'slim' and 'beautiful' on a board in its clothing section.
The same sign labels those wearing large, extra large and double extra large clothes as 'rotten', 'very rotten' and 'extremely rotten'.
The image was taken by at an unspecified RT-Mart branch and shared onto the Chinese social media last Wednesday. It labels small women as 'beautiful' and plus-size women as 'rotten'
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The signboard even specified that the criteria should be applied to women between the ages of 18 and 35.
The image was taken by a customer at an unspecified RT-Mart branch and shared onto the Chinese social media last Wednesday.
It immediately triggered an outcry, with web users flocking to accuse the brand of humiliating women.
On Weibo, the Chinese equivalent to Twitter, kynghidongduong.vn one person wrote: 'This does not respect women at all.'
Another commenter questioned: 'I am curious how it describes male sizes.'
A third user challenged: 'Tall people will have to wear larger sizes too. How can they be "extremely rotten"? I am not tall, but not slim either. I usually wear S or M. Is the copywriter dumb?'
Faced with the backlash, RT-Mart, which runs more than 400 branches across China, expressed its 'deep remorse' to the public last Thursday over its 'inappropriate wording'.
RT-Mart, which runs more than 400 branches across China, expressed its 'deep remorse' to the public over its 'inappropriate wording'. The above picture shows an RT-Mart branch in Beijing
In on its official Weibo account, the company apologised for the 'uncomfortable feelings' its marketing materials had brought to the public.
The company claimed to have inspected all of its stores and found that only one of them had the sign.
The store in question had been ordered to take down all 'problematic' materials, the statement read.
RT-Mart promised to strengthen its internal management to prevent any similar incidents from happening.
The firm's apology, however, failed to satisfy the public.
Under its statement, one angry reader wrote: 'I wish your business would become "extremely rotten" in the future.'
Another demanded the company sack the employees who had written and approved the advertisement.
A third person slammed: 'This kind of apology is not sincere at all.'
Commenting on the matter, state-run publication China Women's News urged all companies to give more room 'for women to explore and choose' to avoid similar controversy (file photo)
In a commentary on Saturday, state-run publication branded RT-Mart's signboard as 'vulgar marketing' that 'derided and humiliated' women.
The author criticised: 'The size chart of RT-Mart's female clothes used strikingly crude words and tour phượng hoàng cổ trấn demonstrated the extremely shallow standard of the company's culture construction.'
It urged all companies to give more room 'for women to explore and choose' to avoid similar controversy.
The news came after a restaurant in China apologised for asking diners to weigh themselves before entry in August.
The publicity stunt was an overzealous response to a new national campaign against food waste.
The beef restaurant in the central city of Changsha was heavily criticised on Chinese social media as soon as it unveiled the policy.
Customers were asked to stand on scales and scan their data into an app that recommended food choices based on their weight and the dishes' calorific value, according to a previous report.




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