Television programming & effective frequency


Further References

Jones, J. P.. (1997). What does effective frequency mean in 1997?. Journal of Advertising Research
Krugman, H. E.. (1965). The Impact of Television Advertising: Learning Without Involvement. Public Opinion Quarterly

, 29(3), 349.
Plain numerical DOI: 10.1086/267335
DOI URL
directSciHub download

Vittrup, B., & Holden, G. W.. (2011). Exploring the impact of educational television and parent-child discussions on children’s racial attitudes. Analyses of Social Issues and Public Policy

Plain numerical DOI: 10.1111/j.1530-2415.2010.01223.x
DOI URL
directSciHub download

Vittrup, B., & Holden, G. W.. (2011). Exploring the Impact of Educational Television and Parent-Child Discussions on Children’s Racial Attitudes. Analyses of Social Issues and Public Policy

, 11(1), 82–104.
Plain numerical DOI: 10.1111/j.1530-2415.2010.01223.x
DOI URL
directSciHub download

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